Sales Academy
Welcome to the Clarity Stack Sales Academy. Here you'll find resources including eBooks, videos and infographics that help to turn your sales team into a sales machine

10 mins
Ebook
How to Increase Efficiency in Your Sales Team
Sales teams are great when things are going well, but they can always be going better!

8 mins
Ebook
A Guide to Successful Outreach Techniques
In this guide we run you through some of the most fruitful sales outreach techniques and include our top tips to making the most of every outreach opportunity presented to your sales team.

28 mins
Ebook
How to Write A Successful RFP Response
This eBook will help you in all elements of creating an RFP response. From deciding which RFPs are worth your time, channeling your expertise and creating a successful document every time.

10 mins
Ebook
What Buyers Want to See in Your Proposal
If you’ve ever found your proposal rejected by a buyer for being off the mark, then this guide is a must-read.

10 mins
Ebook
Using Intelligence to Increase Your Sales
When you need to make more sales it’s important to think smart, or intelligent!

10 mins
Ebook
The Science of Negotiation & Closing Deals
Some sales calls need more work than others and it's important to call upon experience and data to win a prospect around.

4 mins
Ebook
How to Create a USP
Your USP - or unique selling point - is something that sets you apart from the competition and other businesses in your sector, but how do you create one?

9 mins
Template
3 Successful Email Outreach Templates
In this guide we talk you through some tried and tested outreach methods, and provide you with 3 downloadable templates for you to customise and use in your outreach campaigns.

2 mins
Template
How to Build a Brand Positioning Strategy
Whenever you pitch your business you want to show what you can do and what makes you different from the competition.

4 mins
Template
How to Hire a Successful Sales Team
Sales teams often experience high turnover rates and that’s often because the wrong people are hired into teams to fill vacancies.

3 mins
Template
How to Define Your Ideal Customer
Ambitious businesses will always have dream customers, but sometimes it’s important to put prospects into perspective to ensure you can deliver.

4 mins
Template
How to Create a Buying Persona
Every business has a list of dream prospects, the kind of businesses they want to work with and to use their products or services.

3 mins
Checklist
How to Deliver the Ultimate Sales Demo
If you’re going to get a prospect to convert, a demo could be just what you need to whet their appetite but delivering a high quality sales demo is a skill.

7 mins
Checklist
How to Choose the Right CRM
A great CRM system can make a huge difference to your sales team, allowing them to organise their pipeline and identify opportunities.

5 mins
Checklist
Prioritising Your Sales Pipeline
Every salesperson wants a full pipeline of warm leads to work through, but how do you prioritise one lead over another?

2 mins
Template
How to Write a Sales Value Proposition
When trying to stay ahead of the competition it is essential to ensure you have your sales value proposition nailed.