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When you work in sales you’re not going to win them all, so it’s important to learn how to handle the objections you encounter in your job.

Here we explain why it’s valuable to learn as much as you can about the reasons why prospects object to your proposal or sales conversation, and how you can be proactive in steering losing causes around. We’ll also teach you how to react when someone says they’re not interested, and how you can bounce back from disappointment to seal a sale next time.

What we’ll cover:

• Objection handling techniques

• Common, successful responses

• The importance of evidence and case studies