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When trying to stay ahead of the competition it is essential to ensure you have your sales value proposition nailed.

You can always use this as a guide to talk to prospects about your USPs and what value your business can bring to theirs. Here we cover the key components of this important document and provide you with handy templates for your next big proposal.

What we’ll cover:

- What to include in your proposition

- Examples of how to write a value proposition

- How to structure your document