Share

Your USP - or unique selling point - is something that sets you apart from the competition and other businesses in your sector, but how do you create one?

Here we take a detailed look at what it means to create a USP, and how you go about finding that one major selling point that none of your competitors can offer, taking you to the very top of your sector. 

What we’ll cover:

• Why you need a USP

• How you add value with a USP

• How to market your USP