How to Create a USP - Clarity Stack Sales Academy

Posted on 14 Mar 2022

4 mins

How to Create a USP

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Your USP - or unique selling point - is something that sets you apart from the competition and other businesses in your sector, but how do you create one?

Here we take a detailed look at what it means to create a USP, and how you go about finding that one major selling point that none of your competitors can offer, taking you to the very top of your sector. 

What we’ll cover:

  • Why you need a USP

  • How you add value with a USP

  • How to market your USP

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