Your USP - or unique selling point - is something that sets you apart from the competition and other businesses in your sector, but how do you create one?
Here we take a detailed look at what it means to create a USP, and how you go about finding that one major selling point that none of your competitors can offer, taking you to the very top of your sector.
What we’ll cover:
Why you need a USP
How you add value with a USP
How to market your USP
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