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Ever wondered how your previous campaigns performed, and why? It can be incredibly useful to find out.

Here we explain why looking back can help you look forward, and how your sales and marketing teams can use data to inform their next strategies. You could save time and money by looking at freely available internal information to inform your next campaign.

What we’ll cover:

• Why you should look at engagement metrics

• Which campaigns generated the greatest ROI

• Why a campaign generated more leads than another