Business-to-business, or B2B marketing, has never been more important for companies looking to sell their products or services to others, but generating that demand can be incredibly difficult, especially with organisations tightening their belts.

Clarity Stack has a database of more than 10 million contacts in decision making roles within business around the world - but where does the data come from?

The better the quality of the data you have at your disposal, the better your prospects are of converting leads into customers.