Christmas is fast approaching, and advertising campaigns are in full-swing to capture as much attention as possible amongst spend-happy consumers.

Brands are spending millions on their Christmas campaigns. From hiring expensive directors, enlisting A list stars, creating brand new characters and merchandise – spending is spiralling.

And all of that spend doesn’t even touch on the media costs of running the advertising campaigns across the TV network.

In this report, we’re presenting the results of a market research study we’ve conducted on six of the main advertisers Christmas campaigns. With 2,987 people surveyed, this is a highly robust survey which gives real insight into UK consumers views on these Christmas adverts.

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